Simply Red | Nevada County

The front door of a home can be an attention-getting feature on the home’s exterior, beckoning potential buyers inside.

“Like a necktie, which is the focal point of an outfit, the front door is the focal point of the home,” says Debbie Zimmer, color expert at the Paint Quality Institute. “The color there sends a strong message.”

So what message could the color on the front door of your listings be conveying? Color psychologists suggest that the color of the front door can make a powerful statement about the home or the owner. Here’s what they say the different front door hues can mean, according to the Paint Quality Institute:

Blue: Conveys a place of refuge or retreat
Green: Projects health, tranquility, and harmony
Black: Projects strength, power, and authority
Red: Conveys passion, energy, and excitement
Brown: Offers a natural look that can convey warmth, stability, and reliability

Source: On November 19, 2012, in Design Psychology, by Melissa Tracey